AEIOU Bank is a typographers bank that circulates typefaces.This bank also accepts, deposits and stores these fonts to provide credit, by either direct or indirect lending through different projects and markets. Challenge Clients find it difficult to quickly locate typographic resources. The long term aim of this bank is to be an ideal resource, a one stop - shop for everything type. A brand identity that resonates with designers and typographers alike was required for this bank. Design Approach A crisp and bold typography oriented branding is created. Simple black bold typeface was developed to attract designers from all over the world. This concept and branding was designed as part of my final year project in college. Branding and Typography - Kinni Makwana | College Project July 2011 | Mumbai, India
