In the Invitation cards, we try to nudge people to choose a generous table by using social proof and priming. When a person is in a situation where they are unsure of the correct way to behave, they will often look to others for clues concerning the correct behavior. By providing them with a status quo ‘most businessmen book a particular table’ people get a direction to choose. Using Priming, a point of reference is provided for people who do not wish to book a table but would like to donate a number.
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