Adalla Secrets - Arabica Coffee

Adalla Secrets is an Omani brand, specialising in production and roasting of arabica coffee beans. For their latest product, they were looking for a package design that would make their presence felt while standing out in the retail market. Design Approach A pattern is created using coffee plant as the key element. The pattern consists of bright hues, contrasting a stark white background is created considering the target audience. The design sense of Omani people is very raw and basic. They are attracted to bright colours and direct messaging. The essence of fresh coffee fields and colourful landscapes have been translated into this design. This isolates the design from the typical browns and blacks used in competitive products resulting in a greater shelf score. Design and Layout - Kinni Makwana | Freelance Project April 2018 | Muscat, Oman