PaySense
PaySense is a smart phone application that provides simple, convenient and transparent access to credit for salaried Indians. Challenge To generate trust and increase popularity of the application. Design Approach Principles of influence like scarcity, reciprocity, social proof etc. are used to emphasize each message. Highly relevant and meaningful content is produced to grab the attention of the busy user on a social media platform. All creatives are created in alignment with the goals and briefs created by the PaySense marketing team. Content and Design - Kinni Makwana | Freelance Project Marketing Strategy - PaySense marketing team. June 2016 - July 2018 | Mumbai, India